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The 10wastechallenge® encourages positive (individual and collective) environmental practices, particularly those associated with the litter problem on a global scale.


This initiative places an emphasis on action to eliminate littering and fly-tipping, which is polluting various habitats all over the world (forests, oceans, deserts, cities, etc.). Guided by the latest scientific knowledge, we use social media to make our activities and information accessible.  

We strive to achieve this goal by inspiring people from all walks of life to see this as their own cause. 


Beyond the eco-photo challenge, there is the desire to raise awareness across the generations so that the small changes made by everyone become lifetime habits. 

While we can delight at the growing number of ecological challenges popping up all over the Internet, we are particularly keen for our movement itself to be gradual and become embedded over time, until it becomes a sustainable enterprise.

"The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

- Socrates



To live in a cleaner world, free of waste that has a negative impact on flora and fauna. 

A conscious and healthy global eco-community, shining a spotlight on the litter problem. By focusing on the elimination of “visible” pollution, the 10wastechallenge® is an additional, accessible way of halting the process by attacking the tip of the iceberg. 


Genèse du projet


The 10wastechallenge® began life as a personal mission. Its founder, Belgian photographer Lorenzo Mancini, has been passionate about nature from a very young age. He is fascinated by its fragility and how we can protect it for future generations. ​

Like many others, he could no longer stand by and watch as more and more areas were polluted by litter, a phenomenon affecting even the most remote areas of the globe.

Nowadays, everyone is aware of this ecological problem, as well as the challenges it presents.


Eléonore & Lorenzo
Ko Tarutao, where the 10wastechallenge was born
(Thailand, 2019)

Upon his return from Asia, although the eco movement was already growing and making a noise on social media, he knew he had to expand the initiative’s reach while strengthening its identity.

The 10wastechallenge® was born.

Inspired by photography and contemporary modes of expression, Mancini developed the concept that has now gone viral and is widely reported by the media.

Buoyed by the level of interest and incredible numbers getting involved in this new positive movement, he went on to found the 10wastechallenge® community, with the main goal of spreading the message beyond the challenge and well beyond global borders.


Village in northern Chiang Dao
(Thailand, 2019)


En chiffres
Quotes _ There is still hope copie 7.png

The waste issue is much more than a news item flooding various media. It is a reality with a measurable daily impact, through the damage it inflicts on our flora and fauna, but also, on a more positive note, through the emergence of new materials and more sustainable modern technologies.   

Change is already happening! Triggered by alarming reports and a cascade of real destruction, a diverse range of action is being organised to reduce the devastating effects of human behaviour. 
Zero waste laws, bans on certain products proven to be dangerous, environmental movements, the design of new bio-based and biodegradable materials, education and increased awareness among young people... So many activities are demonstrating the shift in our society's attitude towards protecting the environment and our well-being. You don’t need to have a science PhD or be motivated by entrepreneurial or political ambitions in order to act. Anyone can start by looking at what they can do at home and in their own lives. 


The 10wastechallenge® is accessible to us all, translating this principle into a movement that encourages people to set aside at least ten minutes of their time, at regular intervals, to pick up litter. In towns and forests, on beaches and in museums, at their place of work or in their local area, when these small actions are performed by millions of people they help to clean up the spaces we inhabit, as well as improve our well-being in a sustainable way.  

Using the power of social media and the concept of the “useful selfie”, our movement has gone viral. It is encouraging others to take action by giving people the freedom to express their values and play their part alongside environmental organisations. 

By tackling visible pollution on our own, as a family, among friends or in a team, we are uniting our individual efforts within the common vision of a cleaner, healthier world.

"We don't have to engage in grand, heroic actions to participate in the process of change. 

Small acts, when multiplied by millions of people, can transform the world.”

- Howard Zinn

Nos actions


For more information about ongoing and future actions, get in touch!


We are building an interdisciplinary network comprising specialists, ecology enthusiasts and, more broadly, people who convey their respect for the environment through the content they share.

Through our platform, we are creating a space for sharing knowledge and resources, to establish connections with others who are part of the environment movement.

Want to be part of our eco-community?

Join us!


We organise local events such as litter-picking sessions (during festivals and conferences), as well as inter-country and inter-institution challenges (schools, sports clubs, universities, companies).
These events are shared on social media and aim to raise awareness of the litter problem among the eco-community.

If you would like to organise an event in your region in partnership with 10wastechallenge®, get in touch!


Our “There is still hope” concept encourages us to examine environmental issues from a positive angle.
With the strong conviction that conveying encouraging messages can motivate others to act, we invite each and every one of our supporters to complete this phrase and express their own hopes and positive visions for the planet. 

Share your message of hope with us!

Nos valeurs


"Watch your thoughts, they become your words; watch your words, they become your actions; watch your actions, they become your habits; watch your habits, they become your character; watch your character, it becomes your destiny.

- Lao Tzu


The respect that each person shows for nature is underpinned by a commitment to preserving it. Knowing how to respect nature stems from knowing how to respect our present and future selves. Each action taken by our eco-community emerges from this context of respect and kindness.


As a social value reinforced every time someone takes part in the 10wastechallenge, solidarity reflects the human-centred approach with which every member of our eco-community aligns, as we act together to protect the environment.


Before we implement our individual and group efforts, we need to be aware of our responsibility for the damage inflicted upon our environment. The purpose of our action is to preserve our natural environment and thereby leave behind a better legacy for future generations. 

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