Le programme ambassadeurs concerne un réseau de bénévoles durablement investis dans la lutte contre la pollution et menant des actions concrètes à cette fin.
Porteurs d'un message commun, les ambassadeurs 10wastechallenge veillent à diffuser leurs actions auprès de l'audience la plus large qui soit afin d'inciter d'autres personnes à s'engager à leur tour.
" I think that your initiative in encouraging a solution that is both realistic and convenient for people to engage in is great ! We all can make the time to spend 10 minutes in making a difference. In South Africa we face a sad fact that our government hasn’t taken a firmer sanction to those who litter and dump trash on empty landsites. Holistically I think that the world should take a united stand in banning all #singleuseplastic and encourage recycling incentives for the public to join in on. During the floods recently in Durban we have seen how much pollution gets pushed down into the ocean from rivers and irrigation pathways, which is frightening. It should be cool to pick up litter for the good of the world, that should be society’s concern right now."